One of the biggest challenges for software companies in USA these days is to stay competitive in an environment where the least-expensive service is sought after. They have the edge over similar ventures because by upholding US quality standards, they provide their customers with more than worthy products. What these companies sell is the peace of mind that comes from knowing that their software will endure the test of time and will not require several patches just to do the job they were intended for.
Everything comes at a price though and this is why even software companies in USA occasionally resort to outsourcing, in an attempt to keep the costs low. They find the talent pool they need in remote locations such as Russia or Ukraine, where some of the best software developers around the world reside. Despite being highly qualified for the job, they charge considerably less than their US counterparts and when introduced to the proper environment, they generate the same reliable quality.
When creating industry defining apps or creating software that is used in critical systems, these companies are putting their reputation on the line. Accountability is just as important as industry understanding, because projects need to meet strict deadlines without compromising on quality. The reason software companies in usa never seem to run out of customers is that the IT industry is constantly expanding, and companies are always seeking trustworthy partners. An outstanding customer service is mandatory for closing the gap between clients and contractors.